Why ITB Americas
ITB Americas is the first and only travel trade show for North, Central and South America as well as the Caribbean.
The Americas represent one of the largest and fastest-growing tourism markets in the world, serving as a powerhouse in global travel. With immense economic potential in the tourism sector, the region is an ideal location for hosting a premier travel trade show like ITB Americas.
ITB Americas brings the event close to the market, reducing barriers and thriving participation. Hosting the event closer to participants in the Americas also reduces the need for long-haul travel, aligning with sustainability goals and reducing the carbon footprint of attendees.
Addressing a demand in the global tourism industry, ITB Americas aims to establish a comprehensive trade show of the Americas that represents the rich diversity of North, Central, and South America, as well as the Caribbean. Unlike existing trade shows, this event will provide a unified platform to showcase the unique cultures, destinations, and opportunities across the entire Americas, fostering greater connectivity and collaboration within the region and beyond.
In 2025 Latin America has experienced nearly a 10% increase in international travel compared to 2024.
North America remains a key driver, with the U.S. leading as the largest outbound market, accounting for 120 million international trips in 2024.
Mexico has seen an impressive 16% growth since 2024 in outbound travel.
What to expect
ITB Americas is designed to meet the growing demand for a unified tourism platform in the region and will be tailored to meet the specific needs of the Americas. We are expecting 80% of exhibitors will come from the Americas, ensuring strong local relevance, while 20% will represent the rest of the world for global market potential.
As such, the event will:
- Bring together global leaders, innovators, and professionals to shape the future of travel.
- Offer unparalleled networking and business opportunities and inspiring knowledge exchange.
- Cover every major segment of the travel industry – from Adventure & Responsible Tourism, Cultural Travel, LGBTQ+, in-Destination Services and Tour Operators, from transportation to accommodation, Business Travel, MICE and Travel Technology.
- Connect top-tier international buyers with exhibitors with an exclusive Hosted Buyer program creating superior business opportunities.
- Feature thought leaders and industry visionaries discussing the most pressing trends in the industry at a high-level conference program.
Why you should be there
This is your opportunity to be at the forefront of transformative change in the travel and tourism sector! ITB Americas is the place to be for everyone who wants to take on the travel and tourism industry of the Americas.
The Full-Americas experience
Join the only trade show that unites the entire travel and tourism ecosystem of North, Central, and South America and the Caribbean.
Unmatched networking & growth
Connect with industry leaders, decision-makers, and innovators to unlock valuable partnerships and new business opportunities.
Insights, innovation & expertise
Discover market trends, traveler expectations, and technological advancements while learning from top industry experts.
Global reach with local impact
Leverage ITB’s reputation and network to access a high-caliber audience and create meaningful business opportunities.
Mission
To connect, inspire, and empower the travel and tourism community of the Americas by creating a world-class platform where business, innovation, and culture converge.
Vision
To be the most influential marketplace and meeting point for the travel industry in the Americas — a dynamic hub where the global travel community discovers new opportunities, celebrates innovation, and builds the partnerships that move our industry forward.
“As part of the ITB global brand family, ITB Americas stands as a gateway between the Americas and the world — uniting leaders, destinations, and decision-makers who believe in the power of connection, collaboration, and transformation.”
Brand Essence
At ITB Americas, the travel world connects.
We bring together visionary brands, destinations, and leaders from across the Americas and beyond to inspire innovation, create partnerships, and shape the future of global travel.
As part of the ITB family, we open doors to new markets, fresh ideas, and endless opportunities to grow together.
ONE WORLD, ONE INDUSTRY, ONE BRAND, FIVE SHOWS.
With now five successful trade shows reflecting different markets, ITB stands for quality, expertise, experience and business success. The brand is long known as The place to be for possibly everyone professionally passionate about travel and tourism, worldwide and right in the middle of the markets. All shows are B2B-only and consist of a diverse show floor, a top-notch convention program and sheer endless business and networking opportunities.
ITB Americas is the new strategic hub for the global travel industry, uniting international buyers and exhibitors with the dynamic markets of North, Central, and South America, as well as the Caribbean.
As one of the largest and fastest-growing tourism regions worldwide, the Americas offer vast opportunities across leisure, MICE, and corporate travel. Positioned within the renowned ITB Global brand family, ITB Americas delivers world-class exhibitors, high-level conferences, and curated matchmaking, creating an unparalleled platform to unlock business potential, build lasting partnerships, and shape the future of travel across the American continent and beyond.
ITB Americas 2026 will be held in Guadalajara, Mexico
Next ITB Americas: Tuesday, 10 November – Thursday, 12 November 2026
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Next ITB Berlin: Tuesday, 3 March – Thursday, 5 March 2026
ITB China is the largest B2B-exclusive trade show focused on the Chinese Travel Market. The event brings together top and hand-selected buyers from Greater China with industry professionals from all over the world. Various networking events and a unique state-of-the-art matchmaking system to enhance networking and maximize business opportunities are provided. Coinciding with the travel show, the ITB China tourism conference enables unprecedented knowledge transfer throughout the tourism exhibition
Next ITB China: Tuesday, 26 May – Thursday, 28 May 2026
ITB India is an annual B2B trade show and convention curated to connect you to the Indian Travel Market. It brings together key travel leaders, buyers and exhibitors from MICE, Corporate, Leisure and Travel & Technology. Join ITB India to capture the fastest growing Indian and South Asian Market, to forge new partnerships and to strengthen existing business relations with the most important players in India.
Next ITB India: Tuesday, 2 September – Thursday, 4 September 2026
Hall Map
We’re building something exciting.
More information will be be released in 2026…
WELCOME TO GUADALAJARA
The Heart of Mexico and the New Hub of Global Travel
Located in western Mexico, Guadalajara, the capital of the state of Jalisco, is the country’s second-largest city, with a metropolitan population of over 5 million people. Known as the cultural heart of Mexico, the city blends heritage and modernity, offering an authentic experience where history, art, and contemporary life coexist in perfect harmony.
Often referred to as the birthplace of mariachi and tequila, the city proudly showcases Mexico’s most iconic cultural expressions while standing out as one of Latin America’s main business and technology hubs. Home to a dynamic entrepreneurial community and the “Mexican Silicon Valley,” Guadalajara has become a leading destination for international events, conventions, and exhibitions.
Its charming colonial architecture, world-class gastronomy, and welcoming atmosphere make it a city that invites visitors to explore, connect, and be inspired. Whether strolling through its historic center, discovering its vibrant art scene, or experiencing its lively nightlife, Guadalajara offers an authentic and unforgettable experience.
A Strategic Meeting Point for the Americas
Guadalajara brings together all the key elements that make it the ideal home for the inaugural edition of ITB Americas: accessibility, infrastructure, hospitality, and a dynamic business and cultural environment.
- Strategic location: Perfectly positioned in the heart of the Americas, Guadalajara offers easy air connectivity to major cities across North, Central, South America, and the Caribbean.
- World-class venue: Expo Guadalajara is Mexico’s largest and most modern convention and exhibition center, hosting many international events every year.
- Convenient accommodation: More than 3,300 hotel rooms are located within walking distance of the venue, ensuring comfort and accessibility for all participants.
- Cosmopolitan yet easy to navigate: A vibrant metropolis that combines the energy of a major city with the ease and friendliness of a compact destination.
- Authentic cultural experience: Visitors can enjoy world-famous traditions such as mariachi, tequila, and Jalisco’s rich culinary and artistic heritage.
A Destination to Experience
Guadalajara offers a unique blend of tradition, creativity, and modernity that makes it one of Mexico’s most captivating destinations. From the charming artisan town of Tlaquepaque and the historic city center filled with colonial architecture, to the Tequila Route, where visitors can explore agave fields and world-famous distilleries, every corner tells a story. Just a short drive away, the lakeside town of Chapala, picturesque haciendas, and scenic hiking trails showcase the region’s natural beauty. Adding to its appeal, Guadalajara’s gastronomic and cultural scene reflects the essence of Jalisco, a place where tradition and innovation come together to create unforgettable experiences.
Expo Guadalajara
Venue Adress:
Expo Guadalajara
Av. Mariano Otero 1499, Verde Valle
44550 Guadalajara, Jal
Web: https://expoguadalajara.mx/
Hotels and Accommodations
Stay close to the heart of the show
Guadalajara offers an extensive selection of accommodations, ranging from full-service properties to boutique hotels and budget-friendly options, catering to every traveler’s style and preference. The city is home to several renowned international hotel brands as well as charming independent properties, all known for their comfort, convenience, and warm Mexican hospitality. Surrounding Expo Guadalajara, more than 3,300 hotel rooms are located within walking distance, making attending ITB Americas both effortless and convenient.
Riu Plaza Guadalajara
Rate (USD)
Deluxe Single/Double 120 USD
Taxes
16% IVA + 5% ISH
Special Benefits
- Breakfast included (buffet style)
- Swimming pool and 24-hour gym
- First minibar restock in the room included
Booking info
CODE: ITB26
Tel. 800 225 5748 from Mexico or 1 888 748 4990 from USA
reservacionesgdlex@inverhoteles.com / GDLEX_Hampton@iverhoteles.com
Contact
Angélica Lupercio
Hampton by Hilton Guadalajara Expo
Rate (USD)
Standard Single/Double 115 USD
Taxes
16% IVA + 5% ISH
Special Benefits
- Breakfast included (buffet style)
- Early Check In / Late Check Out
- 10% discount on food and beverages from 24/7 store
- 10% discount on laundry service
- Complimentary transportation, prior reservation required and subject to hotel availability, to Expo Guadalajara at scheduled times
- Complimentary transportation, prior reservation required and subject to hotel availability, within a 10 km radius of the hotel or to the airport
Booking info
CODE: ITB AMERICAS 2026
+52 33 1598 9000 / 33 1598 9005
reservacionesgdlex@inverhoteles.com / GDLEX_Hampton@iverhoteles.com
Contact
Bibiana Pérez
City Express Plus by Marriott Guadalajara Providencia
Rate (USD)
Standard Single 90 USD
Standard Double 97.50 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (continental)
- Special rate of USD 9 for a hot plated breakfast
- Welcome drink
- Early check-in / late check-out, subject to availability
Booking info
CODE: BA ITB AMERICAS
Contact
Laura Maldonado
VOCO Guadalajara Neruda
Rate (USD)
Single/Double 145 USD
Taxes
16% IVA + 5% ISH
Special Benefits
- Breakfast included
- Minibar with complimentary welcome beverages on the day of check-in: 2 soft drinks and 3 beers (restocking available at an additional charge)
Booking info
Contact
Paulina García
AC Hotel Guadalajara by Marriott
Rate (USD)
Standard Single/Double 155 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Complimentary access to AC Fitness, AC Library, and SkyDeck
- Special breakfast rate of USD 22 (VAT included)
- 10% off on food and beverage consumption during the stay
Booking info
CODE: Bloqueo Abierto ITB AMERICAS 2026
+52 (33) 1253 9851 / 800 900 8800
Contact
Elizabeth Barragán
Ejecutivo Express Guadalajara
Rate (USD)
Standard Single/Double 105 USD
Executive Single/Double 112 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (buffet style)
- Welcome 187 ml bottle of red wine in the room
- Early check-in / late check-out, subject to availability
Booking info
CODE: ITBAMERICAS
+52 33 3648 1515
Contact
Maru Aguirre
Staybridge Suites Guadalajara Expo
Rate (USD)
Studio Suite (Single/Double) 180 USD
One bedroom Suite (Single/Double) 195 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (American-style buffet)
- Access to our snacks at “The Social” service from Tuesday to Thursday, 5:30 p.m. to 7:30 p.m.
Booking info
+52 33 3880 3600
Contact
María del Rocío Alcázar
Hotel Guadalajara Plaza Expo
Rate (USD)
Single 89 USD
Double 95 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included
- Welcome drink
Booking info
Contact
Alejandra Rodríguez
Hotel Mesón Ejecutivo
Rate (USD)
Superior Single/Double 100 USD
Executive Single/Double 113 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (buffet style)
- Early check-in / late check-out, subject to availability
Booking info
CODE: ITBAMERICAS
+52 33 3882 1050
Contact
Maru Aguirre
Hotel Gumont
Rate (USD)
Superior Single/Double 100 USD
Executive Single/Double 113 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (buffet style)
- Early check-in / late check-out, subject to availability
Booking info
CODE: ITBAMERICAS
+52 33 2876 0087
Contact
Maru Aguirre
City Express Plus by Marriott Guadalajara Expo
Rate (USD)
Single 95 USD
Double 105 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (continental buffet)
- Gym
Booking info
+52 33 1173 7822
Contact
Karina García
Hotel One Guadalajara Expo
Rate (USD)
Single/Double 100 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (American-style buffet)
- Early check-in, subject to availability
Booking info
CODE: ITB AMERICAS
55 5326 69 00 / 800 50 450 00
Rates valid until November 5, 2026
Contact
Verónica González
Hilton Guadalajara Midtown
Rate (USD)
Standard Single 204.68 USD
Standard Double 222.48 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (buffet style) at Harth Restaurant
Booking info
Please send an email to GDLGM_RES@hilton.com, attaching the following information:
Full name
Reservation dates
Email address
Phone number
Postal code
Contact
Ana Hernández
AC Hotel Guadalajara Expo
Rate (USD)
Single/Double 140 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (American-style buffet)
Booking info
+52 33 3880 0600 / 33 3880 0605
Contact
Frida Romero
Barceló Guadalajara
Rate (USD)
Superior King 165 USD
Superior Double 188 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (Buffet)
Booking info
CODE: ITB AMERICAS 2026
+52 33 3678 0505 ext. 3141,3142, 3143 y 3144 / 8003645800
Guadalajara.res@barcelo.com / Guadalajara.res2@barcelo.com / Guadalajara.res3@barcelo.com / Guadalajara@barcelo.com
Contact
Elizabeth Torres
IBIS Guadalajara Expo
Rate (USD)
Single 90 USD
Double (1 bed) 98.23 USD
Double (2 beds) 112.69 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included
Booking info
Contact
Cristina Casillas
Hotel Fiesta Inn Guadalajara Expo
Rate (USD)
Single/Double 130 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Special buffet breakfast rate of USD 15 plus taxes
- Early check-in, subject to availability
- Welcome drink
Booking info
CODE: ITB AMERICAS
55 5326 69 00 /800 50 450 00
Rates valid until November 5, 2026
Contact
Verónica González
The Westin Guadalajara
Rate (USD)
Deluxe Single150 USD
Deluxe Double 169 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Special breakfast rate of USD 18 + 16% VAT
- Welcome cocktail
Booking info
+52 33 3880 2700
Contact
Diana Ledesma
Presidente Intercontinental Guadalajara
Rate (USD)
Standard Single/Double 149 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Early check-in / late check-out, subject to availability
- Special buffet breakfast rate at Café Urbano Restaurant of USD 20.00, taxes included
Booking info
Contact
Natalia Estrada
Hard Rock Hotel Guadalajara
Rate (USD)
ROH Single 140USD
Deluxe Double 165 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- One welcome drink
- Special rates for buffet breakfast at USD 20 and Sunday brunch at USD 25
Booking info
CODE: ITB AMERICAS 2026
+52 33 9690 8603 / 33 9690 8604
reservaciones@hrhguadalajara.com / reservaciones1@hrhguadalajara.com
Contact
Miguel Islas
Hyatt Regency Andares Guadalajara
Rate (USD)
Guest Room Single/Double 222 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- 10% discount on non-alcoholic food and beverages at hotel outlets
- Early check-in / late check-out, subject to availability
- Complimentary welcome amenity
- 10% discount on services at Kinal Spa
Booking info
Contact
César Cortés
NH Collection Guadalajara Providencia
Rate (USD)
Single/Double 167 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Complimentary welcome cocktail upon arrival
- Early check-in / late check-out, subject to availability
Booking info
Contact
Montserrat Chávez
JW Marriott Guadalajara
Rate (USD)
Deluxe Double 210 USD
Junior Suite 350 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Junior Suite category includes access to and special breakfast at the Executive Lounge for up to 2 guests
Booking info
Contact
Alejandra Salinas
Candlewood Suites Guadalajara Galerías
Rate (USD)
Studio Suite (1 queen bed): 92 USD
Studio Suite (1 king bed): 97 USD
Studio Suite (2 queen beds): 102 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Breakfast included (American-style buffet)
- Early check-in: 13:00 hrs, subject to availability
- Complimentary welcome amenity
Booking info
+52 33 2354 1782
Contact
Mauricio Morales
Indigo Guadalajara Expo
Rate (USD)
Standard Single/Double 147 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Indigo breakfast included from 7:00 to 11:00 am at Rest. Cocina de Raíz
- Early check-in at 12:00 pm free of charge / Late check-out at 2:00 pm free of charge (subject to availability)
- Complimentary transportation to Expo Guadalajara, one way only, in circuits from 8:00 am to 12:00 pm
- Hospitality desk for participants' arrival
- Individual IHG® One Rewards points for guests paying directly
- 10% discount on Food and Beverage at Restaurant JAL and Room Service
- Parking
- Pets allowed (additional charge)
Booking info
Contact
Myriam Aguilar
Vista Express Guadalajara Expo SureStay Collection by BW
Rate (USD)
Single/Double 71.50 USD
Taxes
16% VAT + 5% Hotel Tax
Special Benefits
- Complimentary Wi-Fi access in all guest rooms and public areas.
- Continental buffet breakfast included.
- Complimentary on-site parking for registered guests, subject to availability.
- Two complimentary bottled waters provided in each guest room daily.
- Complimentary coffee available 24/7.
Booking info
Contact
Raissa Bile
Transportation & Car Rental
Get around Guadalajara with ease
Guadalajara offers convenient transportation options connecting Miguel Hidalgo y Costilla International Airport, Expo Guadalajara, hotels and the city’s main attractions.
CAR RENTAL PARTNERS
For greater flexibility throughout your stay, our car rental partners offer special rates and benefits exclusively for ITB Americas participants.
Rates & Benefits
30% discount on the public rate of time and unlimited mileage
Special Benefits
- Loss Damage Waiver: Damage coverage with no deductible (does not cover negligence).
- Theft Protection: Theft protection with no deductible (does not cover negligence).
- Third-Party Liability: Coverage of up to $5,000,000 MXN.
- Hertz Corporate Insurance.
- Includes Airport Fee, Local Fee, Service Charge and Vehicle License Fee.
- Personal Accident Insurance: Medical expense coverage of up to $250,000 MXN.
- Additional driver included.
Reservation Code: ITBAME
Booking Info: hertzmexico.com/itbame
Contact:
Eloisa de Luna — [email protected]
Airam Vázquez — [email protected]
TAXI
Expo Guadalajara is located approximately 21 km from Miguel Hidalgo y Costilla International Airport. A taxi or ride-hailing platforms (Uber or Didi) typically takes 30-40 minutes, depending on traffic, and costs around 15 to 25 USD.
Taxis operate 24 hours a day at the airport. Please note that official airport taxis charge a slightly higher rate between 11:00 p.m. and 5:00 a.m.
You are welcome to print out the Taxi Card below and show it to the taxi driver.
It shows the exact address and says: “Please take me to Expo Guadalajara”.
Contact
Looking to speak to the team about ITB Americas? Reach us at the following contact details:
Trade Visitor & General Inquiries: [email protected]
Exhibitor Inquiries: [email protected]
Buyer Inquiries: [email protected]
Conference Inquiries: [email protected]
Press & Media Inquiries: [email protected]
Meet ITB Americas Team
Vicente Salas Hesselbach
VP and Managing Director Americas, Messe Berlin
[email protected]
María José Gómez
Hosted Buyer and Event Manager
[email protected]
Jacquelinne Villa
Hosted Buyer and Event Coordinator
[email protected]
Esteban Gutiérrez
Business Development Manager
[email protected]
Mireya Chaho
Sales Account Manager
[email protected]
Deidre Castillo
Conference Manager
[email protected]
Natalia Kuri
Administrative and Design Specialist
[email protected]
Daniel Ovalle
Marketing and Communications Manager
[email protected]
Teresa Alcalá
Marketing and Communications Specialist
[email protected]
Claudia Torres
Operations Manager
[email protected]
Javier Porragas
Messe Berlin Americas Rep for Mexico, Central America and the Caribbean
[email protected]
FAQ's
Here are the answers to your questions:
ITB Americas is the event that will connect with the entire travel and tourism ecosystem across North, Central, South America, and the Caribbean in one place. Here is where the most important key players, newcomers, and innovative companies in the travel industry come together for the first time in the Americas.
As the leading trade show in tourism, ITB ensures trusted quality, global reach and high standards. ITB Americas objective is not only to continue with this legacy but also set the pillars for the future of tourism driving innovation, fostering connections, and shaping tomorrow’s travel landscape in the region.
ITB Americas:
When: 10–12 November 2026
Where: Expo Guadalajara, Jalisco, Mexico
For the first time in the Americas, the most influential leaders, emerging players, and trailblazing innovators in the travel industry will come together under one roof. The event welcomes a dynamic mix of international exhibitors, tourism boards, airlines, hotels, tour operators, travel tech companies, media representatives, and qualified trade visitors from across the region and around the world.
Since ITB Americas is an international event, the official language is English. However, given that it takes place in Latin America, Spanish will also play a prominent role. Additionally, we expect a significant presence of Portuguese.
Yes, we offer travel and accommodation options to support your attendance at the event. You can find all the details in our Travel Services information.