Join us for the inaugural ITB Americas, the latest addition to the ITB brand family.
The annual three-day B2B event will be hosted in one of the most vibrant cities in Mexico: Guadalajara.
From Canada to Patagonia, as the gateway to the booming travel and tourism industry of the Americas, the trade show brings together global leaders, innovators, and professionals to explore business opportunities, network, and shape the future of travel. The new Travel Trade Show for the Americas connects 35 countries in North, Central, and South America, as well as the Caribbean seamlessly reinforcing its role as a bridge within the travel industry.
ITB Americas is here to connect the global travel industry with and across the Americas.
Join us for the first-ever ITB Americas
10 – 12 November 2026
Where the spirit of collaboration meets the drive for innovation in the heart of the Americas!
Connect with top-level buyers from across the Americas and showcase your products to thousands of qualified travel professionals. Experience a dynamic show designed to expand your network and maximize your business opportunities.
Join the exclusive ITB Americas Buyers Program and meet top international suppliers from all over the world. Discover innovative travel products, forge new partnerships, and source the best experiences for your customers.
Be part of the leading event shaping the future of the Americas' outbound travel industry. Connect with industry professionals from across the continent and beyond – only at ITB Americas!
Share your expertise and help shape the future of travel in the Americas. Apply to speak at the ITB Americas Conference and join industry leaders, innovators, and decision-makers in sharing insights, trends, and real-world perspectives that drive the industry forward.
At AVIAREPS, we are delighted to support the launch of ITB Americas! Taking place in Guadalajara, Mexico, this event will serve as a dynamic hub for fostering connections and driving growth across the global travel and tourism industry.
ITB Americas will provide an unparalleled platform for destinations, businesses, and industry leaders to collaborate, exchange insights, and unlock new opportunities. We are committed to advancing global tourism at AVIAREPS, and we firmly believe that this event will play a pivotal role in strenghtening international partnerships.
We look forward to welcoming tourism professionals from around the world to ITB Americas. This is a momentous step forward for the industry, and we are proud to be part of it.
It is high time for ITB Americas!
At last, an overarching tourism trade show will present a wide range of offers from all countries in the Americas on a plataform that has never been seen before. The fact that this will take place in Guadalajara, Mexico makes us at ARGE Lateinamerika and me particularly happy: the perfect placement between North and South America.
Bonus: in addition to Latin American destinations, many of our members also offer tourism products in Canada, the USA and the Caribbean.
On behalf to all our ARGE members on both sides of the Atlantic, I wish ITB Americas the greatest possible success. I am looking forward to it.
Air Canada is thrilled to support the launch of ITB Americas, a groundbreaking event that will strengthen the connectivity and collaboration of the travel industry across the continent.
As a leading carrier in the Americas, we recognize the immense potential of this market, and Guadalajara is a strategic location to bring together key stakeholders from North, Central, and South America. ITB Americas will be an essential platform to foster partnerships, showcase innovation, and drive the sustainable growth of tourism in the region.
We look forward to contributing to its success and reinforcing our commitment to enhancing travel opportunities across the Americas and beyond.
Congratulations on the launch of ITB Americas, a milestone for tourism.
According to the latest UN Tourism Barometer, the Americas welcomed 213 million travelers in 2024, reaching 97% of pre-pandemic levels, with the Caribbean and Central America surpassing them entirely. With 7% growth compared to 2023, the Americas are reinforcing their role as a global tourism leader.
This event is a unique opportunity to connect, innovate, and build a sustainable future, showcasing the unmatched natural beauty, cultural wealth, and dynamic urban landscapes of the region.
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Here are the answers to your questions:
ITB Americas is the premier B2B travel trade show for the Americas, connecting professionals from across the travel industry to network, discover opportunities, and shape the future of travel. The new Travel Trade Show for the Americas connects 35 countries in North, Central, and South America, as well as the Caribbean seamlessly, reinforcing its role as a bridge between regions.
The premiere edition of ITB Americas will be held from 10 – 12 November 2026. From then on it will be held annually with the next ITB Americas taking place from 9 – 11 November 2027. ITB Americas is held at Expo Guadalajara, the largest venue in Mexico. Its vast facilities and expertise in hosting major exhibitions make it the perfect location to gather the diverse tourism industries from across the Americas at ITB Americas.
With its strategic location bridging North, Central and South America, as well the Caribbean, Mexico is a natural choice to connect key players from across the continent, making the country a strategic hub for trade, tourism and cultural exchange. The decision to host ITB Americas in Mexico also reflects the region’s growing prominence in the global travel and tourism industry. Ranked among the top 10 most visited destinations in the world, Mexico is a global tourism powerhouse. Its well-developed tourism infrastructure, thriving hospitality sector, and reputation as one of the world’s top travel destinations make it the perfect setting for this milestone event. A modern international airport, robust conference facilities, and ongoing investments in infrastructure make Guadalajara an ideal host. The city’s robust infrastructure, anchored by the Expo Guadalajara convention center and supported by the Guadalajara Convention & Visitors Bureau (a member of the prestigious Best Cities Global Alliance), ensures exceptional facilities for hosting world-class events. Known as the “Silicon Valley of Latin America”, Guadalajara seamlessly merges tradition with innovation, making it a hub for both business and leisure. The city is home to a thriving startup scene, a strong university system and multinational tech companies. ITB Americas is designed to leverage these strengths, enabling participants to use the show as gateway to 35 countries in the Americas, capitalize on emerging trends, forge meaningful partnerships, and drive sustainable growth in the sector.
