The ITB Americas Hosted Buyer Program connects leading global exhibitors with top-tier decision-makers from the leisure, MICE, and corporate sectors. Each buyer is carefully selected to ensure quality, relevance, and proven purchasing power, gaining access to pre-scheduled meetings, exclusive networking opportunities, and tailored business experiences.

The program is open to qualified travel professionals with purchasing authority or strong influence over procurement decisions.

Eligible applicants include senior executives, product and purchasing managers, travel and incentive managers, and other professionals responsible for sourcing travel products and services within the Americas and beyond.

Companies may include tour operators, travel agencies, OTAs, wholesalers, DMCs, MICE and incentive specialists, corporate travel managers, luxury consultants, and other specialized travel organizations.

Important note: Sales Managers, Marketing Managers, or any professionals attending to sell or promote their own products or services will not be accepted into the Hosted Buyer Program.

All applicants go through a strict validation process based on:

• Proven purchasing authority or strong decision-making influence
• Active sourcing of multiple travel product categories
• Clear business needs relevant to ITB Americas exhibitors
• Significant procurement volume or potential in the Americas market
• Sales Managers, Marketing Managers, or any professionals attending to sell or promote their own products or services will not be accepted into the Hosted Buyer Program

All submitted information is confidential and may require supporting documentation.

80% of hosted buyers will come from across the Americas, while 20% will represent key international markets outside the region, ensuring a diverse and global business platform.

Fully Hosted Buyers receive:

• Round-trip economy-class airfare reimbursement (subject to regional caps)
• Complimentary accommodation (up to 4 nights, 9–13 November 2026)

Partially Hosted Buyers receive:

• Complimentary accommodation (up to 4 nights, 9–13 November 2026)

Fully and Partially Hosted Buyers enjoy:

• Access to pre-scheduled meetings via the official matchmaking platform
• Participation in official networking events (including Hosted Buyer Cocktail)
• Shuttle transportation between airport, hotel, and venue

Trade Buyers receive:

• Complimentary trade buyer badge for access to the exhibition

Reimbursements are processed approximately three weeks after the event via bank transfer and are only granted to buyers who meet all required commitments.

Fully Hosted Buyers must complete at least 27 pre-scheduled meetings.

Partially Hosted Buyers must complete at least 15 pre-scheduled meetings.

Fully and Partially Hosted Buyers must:

• Attend all official show days and hours
• Participate in the Hosted Buyer networking activities

Trade Buyers must complete at least 6 pre-scheduled meetings.

These commitments ensure a productive and valuable experience for all participants.

Applications are open until August 31, 2026.

Spaces are limited and allocated on a first-come, first-served basis.

Participation is subject to approval by the ITB Americas Hosted Buyer Team.

Fully hosted buyers are eligible for reimbursement of their economy-class round-trip airfare to Guadalajara, up to the applicable regional cap (USD).
Regional caps vary by market and are calculated based on the applicant’s geographic location. Buyers should refer to the Regional Caps page for full details.

Reimbursements will be processed within approximately three weeks after the show, once attendance and hosted buyer commitments have been verified.
Cancellations made after flight booking, or failure to attend the show, will result in ineligibility for reimbursement.

Fully hosted and partially hosted buyers will receive up to four (4) nights of complimentary accommodation at the official 4-star hotel, from 9–13 November 2026.
All hosted buyers will be accommodated at the same official hotel to facilitate logistics and shuttle services.
For accommodation and transportation planning purposes, hosted buyers must provide their arrival and departure schedules, including flight details, within the deadlines communicated by the ITB Americas Hosted Buyer Team.
Official transfers are available exclusively for Fully Hosted and Partially Hosted Buyers, and will operate on designated dates and time windows. Transfer schedules will be communicated at least two weeks before the Show.

– If a buyer is unable to participate in ITB Americas 2026, they must notify the organizers by email at [email protected] no later than 1 October 2026.
– Please note that the registration fee is non-refundable under any circumstances, including cancellation or no-show.
– Buyers who cancel after booking their flights or fail to attend the show will not be eligible for any travel reimbursement (Travel insurance purchase is recommended).
– These policies are in place to ensure the integrity and effectiveness of the Hosted Buyer Program for all participants.

You can apply via the official Hosted Buyer Application link.

Once submitted, your application will be reviewed by the ITB Americas Hosted Buyer Team, and selected candidates will be contacted directly with next steps.

For inquiries regarding the Hosted Buyer Program, please send an email to our team at [email protected]

No. Hosted Buyer places are personal and non-transferable. Each applicant must submit their own individual application and be approved by the ITB Americas Hosted Buyer Team.

The ITB Americas team can provide an official invitation letter upon request to support your visa application process.

Of course, professionals who are not accepted as hosted buyers can still apply as trade buyers. If they are not accepted as trade buyers either, they may register and attend as trade visitors to participate in the event and take advantage of networking opportunities.