ABOUT THE ITB AMERICAS CONFERENCE
The ITB Americas Conference Programme is being curated to deliver high-level insights, strategic dialogue, and practical perspectives from across the global travel and tourism industry.
Bringing together senior leaders, decision-makers, and experts from the Americas and beyond, the conference will explore the ideas, trends, and developments shaping the future of travel. Attendees can expect inspiring sessions, thought-provoking discussions, and valuable opportunities to exchange knowledge and perspectives with industry peers.
The full conference programme and agenda will be available in the upcoming months. Stay tuned as ITB Americas prepares to become a key meeting point for travel and tourism professionals in the region.
Participation is included with the ITB Americas trade visitor ticket. Tickets are available to purchase here.
All sessions of the ITB Americas Conference will be streamed and can be viewed on our YouTube Channel.
TRACKS
01
Future, Technology & Innovation
02
Marketing, Distribution & Growth
03
Destinations
& Public Sector
04
Experiences, Hospitality & Value Creation
05
Mobility, Aviation & Connectivity
06
Sustainability, Talent & Responsible Travel
TRAVEL FORWARD: NAVIGATE WHAT´S NEXT
Travel Forward: Navigate What’s Next is the theme driving ITB Americas 2026’s conference program. The travel industry is navigating some of its most defining shifts: artificial intelligence, new distribution dynamics, changing traveler expectations, sustainability pressures, connectivity gaps, and a generational transformation in the workforce. These are the conversations that can’t wait.
We’re bringing tourism experts from all around the world to discuss the most relevant topics shaping the future of travel in the Americas.
Are you ready to explore the ideas and trends transforming the travel industry?
Our Board of Experts
The ITB Americas 2026 Conference Program was shaped with the strategic guidance of our Board of Experts: a select group of senior industry leaders who brought their deep knowledge, networks, and editorial judgment to every session we built, ensuring that every session reflects the real questions the industry is asking in 2026.
We are deeply grateful to our Board of Experts for their commitment to making the inaugural ITB Americas Conference a world-class knowledge platform for the travel industry in the Americas.
Enrique de la Madrid Cordero
Throughout a distinguished career spanning tourism, finance, public policy, and business, Enrique de la Madrid has developed a broad perspective on the forces shaping destinations and the global travel industry. Former Secretary of Tourism of Mexico and Director General of Bancomext and Financiera Rural, he has also held leadership roles in the private sector, including HSBC. With a Master’s in Public Administration from Harvard, he is a recognized voice on tourism as a catalyst for economic growth, competitiveness, regional development, and sustainable prosperity.
Enrique de la Madrid Cordero
Independent Strategic Consultant.
Mayte Redondo Castuera
With over 35 years of experience across the Americas, Mayte is a sustainable tourism expert, consultant, trainer, speaker, and content creator. Her expertise spans destination sales, product management, sustainability certification, CSR, and responsible tourism. Founder of Travel 2 Care People and Planet, a global digital magazine celebrating responsible tourism leaders, she is also a GSTC trainer and Travelife and Good Travel Seal coach and auditor, helping tourism businesses turn sustainability into meaningful impact for people and the planet.
Mayte Redondo Castuera
Sustainable Tourism Expert and Travel 2 Care People and Planet magazine Founder.
Olivier Ponti
As Director of Market Intelligence and Insights at Amadeus, Olivier Ponti is a leading expert in travel research, business intelligence, and destination marketing. With over two decades in the industry, he combines global travel data with diverse sources to identify emerging trends, forecast future travel patterns, and understand the travellers of tomorrow. He also teaches Market Intelligence at Sorbonne University, bridging industry expertise with academic insight.
Olivier Ponti
Director of Marketing Intelligence and Insights at Amadeus.
PROGRAM
APPLY TO BE A SPEAKER
ITB Americas is a premier platform for global travel knowledge and strategic dialogue, connecting senior leaders across the travel and tourism ecosystem. We invite visionary voices to apply and contribute perspectives that help shape the future of our industry.
While the program is primarily curated by invitation, we welcome applications from executives and experts whose leadership and ideas provide clear value.
Areas of Expertise
– Destination marketing & development
– Travel technology & digital transformation
– MICE & business travel
– Aviation, mobility & connectivity
– Hospitality, lodging & luxury travel
– Sustainability, ESG & responsible tourism
– Market trends & consumer insights
WHO WE ARE LOOKING FOR
We welcome applications from:
– Business leaders and innovators driving change in travel and technology.
– Executives from destinations, tourism boards, and public institutions.
– Specialists in AI, data, sustainability, and brand strategy.
– Analysts and consultants with expertise in complex market segments.
– Media voices and editors shaping the industry conversation.
Register on this page by completing and submitting the form below.
The deadline to apply is September 1st, 2026 CST.
FAQ's
Here are the answers to your questions:
All conference sessions are open to anyone holding a Trade Visitor badge or higher. Tickets are available to purchase at here.
No separate registration is required. Access to all sessions is included with your event ticket.
Yes. All sessions will be streamed and available to watch on our YouTube channel after the event.
All sessions are conducted in English, with live captions and simultaneous Spanish translation.
Speaker applications are accepted through our official form until September 1st. All proposals are reviewed editorially, and we will be in touch if there is a fit with the program.
The program features 40+ sessions across 6 thematic tracks: Future, Technology & Innovation · Marketing, Distribution & Growth · Destinations & Public Sector · Experiences, Hospitality & Value Creation · Mobility, Aviation & Connectivity · Sustainability, Talent & Responsible Travel.